Instead, people will be looking for useful information that they can apply to their lives. People don't scroll through their social media just to see brands trying way too hard just to sell their products or services. Not to mention Facebook also has a Facebook Marketplace where users can buy and sell items. There are even shopping malls that have been set up solely for Instagrammers who want to shop from within the app. For example, on Instagram, users can now purchase items that they see in posts or stories without having to leave the app. This is already happening on some platforms. Shoppers are likely going to drift away from traditional online stores towards sharing unique moments with their friends on social media and buying products they see there. Social media sites have already been used as platforms for e-commerce and we can expect this trend to grow in 2022. Both offer great potential for brands to create more interactive and immersive experiences for their customers. With AR, you can overlay digital content on top of the real world while VR immerses you in a completely simulated environment. Image sourceįacebook has also already started implementing AR into its platform and we can expect more brands to follow suit. Customers can explore the store and select furniture to view in detail, place it where they want, or even try them on for size.
For example, Ikea has already done this by creating a virtual reality version of their stores. You can expect to see more brands using AR and VR as part of their marketing campaigns in 2022. These two technologies will continue to be popular among users, especially millennials.
AR and VR Will Become More MainstreamĪugmented Reality (AR) and Virtual Reality (VR) are not new technologies, but their usage is expected to go up significantly in 2022.
SOCIAL MEDIA TRENDS THIS WEEK FREE
If you'd like to give Curator.io's free forever plan a spin sign up today. Before you start scrolling, you should be aware that every trend has the potential to reach a higher engagement rate, and some might be useful for you, so it’s important for you to examine some of the best digital strategies.Ĭurator.io is an easy-to-customize aggregator that lets you pull from over a dozen sources. We've listed the hottest social media trends to look out for in 2022, so you can be more equipped in your strategies. The challenge is that it's only getting louder out there on the social media sphere and it can be tough to stand out unless you have a solid insight into the competition and emerging trends. For marketers, it means that all those platforms are still very much viable and necessary channels to reach out to customers. There are expected to be at least 3.9 billion people using social media worldwide in 2022– a 4.8% increase from a year ago. Some of us are addicted to it so much that the first thing they do after waking up is to check their phone and see what they’ve missed on social media Scrolling through social media feeds has now become an integral part of people's lives and daily routines.
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